Helping businesses visualise
what makes them different.
Hello, I’m Niru.
I'm a Creative Consultant with over 14 years of experience helping brands turn ideas into clear, commercially effective design through strategy, branding and creative direction.
Over the last decade, I've led branding, campaigns and creative direction for luxury, hospitality, lifestyle and real estate brands here in the UAE - both through leading agencies and as an independent consultant. My experience spans luxury, hospitality, food & beverage, lifestyle and real estate brands, alongside ambitious founders and boutique businesses building distinctive brands from the ground up.
Whether it's an early concept, a business challenge or a brief that needs shaping, I help uncover the opportunity and guide projects from strategy through to execution.
With a Master's Degree in Graphic Design from the London College of Communication (LCC), I combine strategic thinking with a deep appreciation for craft. My work includes Transform Awards MEA-winning projects, and I maintain an active lettering practice that keeps originality and handmade craft at the heart of my work.
Select Brands
A selection of brands I've designed for across agency roles and independent consultancy.
Accor Hotels
ADNEC (Abu Dhabi National
Exhibition Centre)
Abu Dhabi Media Council
Aldar
Alshaya
Anantara Hotels & Resorts
Avani Hotels
Costa Coffee
Emirates Leisure Retail (ELR)
Glenfiddich
Hendrick's Gin
Jägermeister
Le Méridien Hotels
Marriott Bonvoy
MMI
Monkey Shoulder
Mövenpick Hotels & Resorts
Omniyat
Premier Inn
Raffles Dubai
Renaissance Hotels
Sheraton Hotels
Siemens
Six Construct
St. Regis
The Macallan
The World's 50 Best
How we’ll work together
Before we dive into design, I like to step back and look at the bigger picture. What are you building? Who are you trying to reach? Where are the opportunities?
Together, we'll uncover what matters most and use those insights to shape the creative direction. In a world full of tools and endless options, clarity, perspective and a human point of view matter more than ever.
Whether you have a fully formed project, an early idea or even a sketchy brief, I'd love to hear from you. From strategy and creative direction through to final delivery, I'll guide you through a thoughtful, collaborative process.
The goal is simple: to create work that feels authentic to your brand, connects with your audience and supports your business as it grows.